.prod {
    overflow: hidden;
}
.prod div.image, .prod div.img {
    float: left;
    overflow: hidden;
    height: 324px;
    position: relative;
    width: 100%;
}
.prod div.image img, .prod div.img img {
    left: 50%;
    /*max-height: 100%;*/
    position: absolute;
    top: 50%;
    transform: translate(-50%, -50%);
    /*max-width: 100%;*/
}
.prod div.desc {
    /*height: 40px;*/
    display: inline-block;
    width: 100%;
    padding: 20px 0;
}
.prod div.desc h5{
    font-size: 1.4em;
    color: #737B7A;
    font-weight: normal;
    margin-bottom: 1.5em;
}
.prod .por{
    font-weight: bold;
    color: #3B4644;
    font-size: 2.3em;
    line-height: 1;
}